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Case study: Fostering business relationships
You work at the Ellia Hotel, a 200-room hotel located in the Marino Enterprises Complex. You have just been promoted and given responsibility for fostering and maintaining positive business relationships with corporate clients with whom contracts exist regarding the use of the hotel as rewards for their employees who hit sales targets/goals and as incentives for other businesses to 'spend big', 'switch' or 'stay loyal' to their organisation.
While current occupancy and revenue figures are achieving projected targets, there is some concern about advanced bookings six-to-twelve months out and, given the current local downturn in economic conditions, you decide now is a good time to re-visit the 'corporate client' market segment with a view to securing confirmed bookings for the period July 2016 to January 2017.
Now, where to begin?
List four opportunities to maintain regular contact and nurture relationships with customers and suppliers.
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