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You have a Case Study for you today. Make sure you read the instructions CAREFULLY. Now without further ado the instructions to the assignments are below:
Visit two e-commerce websites of your choice, and apply the social marketing process model to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process.
Address the questions below in your paper.
Question 1: How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands?
Question 2: What recommendations can you make for these sites to improve their effectiveness at a global and local level?
Attachment:- Ecommerce.rar
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