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Case study-five star

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Reference no: EM133106039

CASE STUDY 

Five Star, a luxury hotel in Auckland, New Zealand, was established in the early 1980s, renovated in the mid-1990s, and basically had not changed since. Competition was increasing as three more luxury hotels had opened in the area. The owners reacted by trying to upgrade the hotel and improve the customer service. In the hotel sector, customer service is the only differentiator from other hotels. The owners created a vision statement that included a strategy for achieving their vision:

Five Star is to be recognized as the finest five-star property in Auckland and a business leader in the hospitality industry. We will achieve this vision by recruiting and developing customer-focused employees who provide the highest level of guest service and by providing the highest amenity level of any hotel in Auckland.

By improving customer service, the owners hope to increase customer satisfaction and impact financial performance-the value chain, as -demonstrated 

Question: Research organizations that have had similar issues and have solved for these issues.

Reference no: EM133106039

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