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Case study - escaping the discount trap

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Reference no: EM132277590

Case Study : Escaping the Discount Trap

Questions:

1. Is Augusto's approach right
2. Should the company adopt a mix of both strategies
3. Should the company abandon " solutions selling " for some of its customers
4. What can we do in our context , in terms of furthering our solution selling

Verified Expert

The following presentation gives an idea of the effects that discounts can have on selling solutions, while elaborating on the correct approach to executing it. It analyses if Augusto's approach as mentioned in the case study is correct or not, while explaining if the company should adopt a mix of both the strategies. The presentation also discusses why the company must not stop selling its solutions to some of its customers. Finally, it illustrates how these approaches can be implemented in case of the paper market in India. This document has been prepared using Microsoft PowerPoint

Reference no: EM132277590

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Reviews

len2277590

4/8/2019 10:44:53 PM

Please do it well , Make it corporate, its not for student but for a business conference. For question what can we do in our context, here our context is paper market in India.

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