Case study-entitled marketing in schools

Assignment Help Operation Management

Reference no: EM13970529

Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions: ? Is there an appropriate age that advertising should consider? Who are the stakeholders that will be affected by your decision, and how will each be affected? What are the benefits and drawbacks to advertising products within schools? What other facts would you need to make a decision, and how might your decision affect the stakeholders? Discuss alternative marketing practices that could be ethical and help the schools to raise money. Evaluate any assumptions that you make. The case study should be thoroughly discussed, and the written submission should be at least two pages in length (not including the cover and reference pages), ? include a summary of the case study, and ? answer the five questions listed above. Remember to use APA style for your assignment My text book is:

Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill.

Reference no: EM13970529

Questions Cloud

Ethical tradition would take the two parties agreement : The __________ ethical tradition would take the two parties' agreement as evidence that both are better off than they were prior to the exchange and thus concludes that overall happiness has been increased by any exchange freely entered into.

Determine what strategists are and what they do organization : Determine what strategists are, and what they do in an organization. Support your answer with at least two examples and detail where applicable.

Business offers tacit assurances : In selling a product, a business offers tacit assurances that the product is reasonably suitable for its purpose. The law refers to this as the:

Organizational workplace stress management approach : Consider the two paradigms (individual and organizational) with respect to managing workplace stress. Find and discuss at least one "research-based" article supporting either the individual or the organizational workplace stress management approach.

Case study-entitled marketing in schools : Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions: Is there an appropriate age that advertising should consider? What are the benefits and drawback..

Describe the selection process and various methods : Describe the selection process and various methods that can be used. Be sure to include benefits and concerns of the different methods given.

The variable cost of a burger meal : The variable cost of a burger meal is 50 cents, the revenue of a burger meal is $1.00. Your fixed costs are $200,000 a year. You need to make 18% annual return on your $1,000,000 investment. How many burger meals do you have to sell to make the 18% a..

What could have been done better or more concisely : Find two websites from possible competitors to your company or organizations with a similar mission to yours. What are some particular things about this website that you admire? What could have been done better or more concisely? Could any of the inf..

Discuss the meaning of the expression dress for success : Discuss the meaning of the expression "Dress for success." What does this mean to you, and how should you dress for work? This will vary by position within the company and by geographic region of the country. What message do you want to send with you..

User Account

All Pages