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Case Study: Does Sony Need to Trim Down?
1. Evaluate Sony’s five-year performance versus major global rivals, both financial and strategic positioning.
2. Characterize the salient aspects of the global audio and video equipment and consumer electronics industry value chain.
3. Conduct a VRIO analysis of Sony’s major resources and competencies within its value chain.
4. Do any competencies reach the “core” or “distinctive” level over rivals? How do these relate to their chosen generic strategy and value chain activities?
5. Summarize Sony’s strengths and weaknesses. What are the strategic implications for Sony’s future IBS?
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