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Case Study: Data Mining Tools at Pandora
With more than 200 million registered users, Pandora Radio is a personalized Internet radio service that helps you find new music based on your past and current favorites." (The service is also available to mobile devices-as an app.) The success of Pandora Radio's business model derives from applying data-mining tools to the Music Genome Project, which is a vast database of songs that a team of experts has broken down into their various components: melody, rhythm, vocals, lyrics, and so on. Listeners begin by entering their favorite songs, artists, or genres, creating customized "stations." Then, Pandora Radio mines its database to find songs that are similar. Another data-mining tool that Pandora uses is like/dislike (thumbs up/thumbs down) option that accompanies each song the site suggests. These responses are also factored into which songs the Web site decides to play for the user.
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