Case study - coleman art museum

Assignment Help Marketing Management

Reference no: EM13210609

Running Head Coleman Art Museum

Case study, Coleman Art Museum

Case Recap

To start off , the museum has shown a loss for the previous three years, so Mercer and Smith were give the monumental task of finding why and turn it in the right direction. The museum has a good location and convenient parking, and even though the new facility was relatively close to its previous location the move may have changed the demographics plus the museum seems to have not changed their marketing approach. The museum is also faced with a hindrance, they can not display all their collections at the same time and they might want to rethink this process based on the demographics of the immediate areas. Giving more time to the certain displays taking in account everything from age to the ethnic background of the populous of the surrounding area. The bottom line in this entire case is that you have to address the important issues and exhibits that are most important to the community.

Problem Identification

First off that it took three years to identify there was a problem, makes the task of Ashley Mercer and Donald Smith that much harder. Although the move took place several years earlier it appears to be part of the problem, because six blocks in a large city can change the demographics more the the museum was willing to admit. Another part of the problem can be seen in the space limitations at the current location but the need for adequate parking orchestrated the move in the first place. This gets down to the fact that maybe the move was not well thought out and complicated by the lack in not addressing the make up of the new demographics.

Root Cause

By offering art and history they can only adequately do justice to one or the other and this is a challenge for even the best run facilities. The museum director Randall Brent III, said that having both art and history is both an opportunity and a challenge. In reading through this case study it seems to be more of a challenge, that seems to be getting away from the museum and with this it also takes the opportunity with it. The museum has to work on improving their image in the city before any of their problems can be solved, like their misconception that increased visitation leads to high membership and increased revenue. Getting people to take a higher interest in the museum has to become the number one focus going forward.

Download:- Case study.doc

Reference no: EM13210609

Questions Cloud

What is the equivalency factor for the 14 kip single axle : What is the equivalency factor for the 14 kip single axle?

Property of an ionic compound : Which of the following is a typical property of an ionic compound?

Characteristics of a qualitative study : Identify at least three characteristics of a qualitative study that are unique to this effort. You are also asked to identify at least three characteristics of a quantitative study. Discuss and compare these differences.

What is the concentration of ocl- : HOCL is added to water in a tank as a disinfectant. after equilibrium is reached it is found that the pH of the water in the tank is 8.2 and the gas phase partial pressure is the head space of the tank is 0.2E-7 atm. (not: henry's law constant for..

Case study - coleman art museum : Makes the task of Ashley Mercer and Donald Smith that much harder. Although the move took place several years earlier it appears to be part of the problem, because six blocks in a large city can change the demographics more the the museum was wi..

What is the moment about the z axis due to the force : the weigt w causes atension of 100 lb ic cable cd. if d=2ft, what is the moment about the z axis due to the force eserted by he cable cd at point c.

Descriptive and rules approaches to defining culture : What are the explicit and implied differences between the descriptive and rules approaches to defining culture?

What is the amplitude of the vertical vibration : if the enginer is mounted floatiing on very weak spring, what is the amplitude of the vertical vibration of the engine? (b) if the engine is mounted solidly on a rigid foundation, what is the alternating force amplitude transmitted? Assume the con..

Calculate the equilibrium concentration of dissolved oxygen : Calculate the equilibrium concentration of dissolved oxygen in 15ºC water at 1atm and again at 2,000m elevation.

User Account

All Pages