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Case study-coca cola malaysia

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MANAGING IN THE INTERNATIONAL ECONOMY 

Question 1 Company: Coca Cola Malaysia

Most firms attempt to quantify their political risk, although they do not assign specific weights to the respective criteria. Why is this approach so popular? What types of political risk would a company entering the host country face and how it differs from the home country? How the organization of your choice manage to overcome the issues and strategies they use to improve the performance?

Reference no: EM133274187

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