Reference no: EM133172764
COMPANY: CINEMARK HOLDINGS, INC.
The purpose of Case II is to identify a manageable set of strategic alternatives for the company (CINEMARK HOLDINGS, INC.) to consider adopting as it moves forward and ultimately to select what you judge to be the best among the alternatives.
You are now in a position to formulate alternative strategies. You'll want to generate feasible alternative strategies by aligning key external and internal factors, a process which is called "matching," which is described below under the heading, "Matching Technique."
To date you have written the following sections:
- Mission and Vision Evaluation
- Milestones
- External Assessment (EFE Matrix)
- Internal Assessment (IFE Matrix)
- SWOT Analysis
- References
Now add the following sections to complete the assignment for Case II:
Industry Analysis
Use Porter's Five Forces Model to assess and then discuss the nature of the industry in which the firm competes. Remember, if there are multiple suppliers and/or customers, then identify them as they may have very different levels of bargaining power. Plan on conducting outside research to support your analysis in this section.
Competitive Strategies
Use one of the following matching techniques:
- Strengths, Weaknesses, Opportunities, and Threats (SWOT) Matrix
- Strategic Position and Action Evaluation (SPACE) Matrix
- Boston Consulting Group (BCG) Matrix
- Grand Strategy Matrix
In addition to creating one of the above matrices, be sure to include written paragraphs that explain the rationale behind what is depicted in your matrix. Also, explain how the matching tool you selected applies to your firm.