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Case study: Business Models and Fashion Models: Covetella Plans for Growth
1. What main strengths did Carol Chen bring to her new venture Covetella?
2. Using the Business Model Canvas, lay out the main elements of Covetella's business model. What risks do you see with this business model? How might it need to change if Chen seeks to scale the company?
3. How would you assess the possibilities for international expansion? Would you target Singapore "lookalike" cities with a great deal of expats or focus on the major cities in developing ASEAN markets? What business and personal factors might be most important to you?
4. Do you believe whether Carol Chen had any shortcomings or gaps in her skills?
5. "Is Covetella's business scalable?", if not, which elements of Covetella's business model will need to shift if the company plans to expand?
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