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"Brand Stretch Spectrum and Market Product Grid"
1. Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
2. From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rational
"Lateral Marketing Strategy"
3. Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
4. Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.
Explain E-business and physical shops and when E-Business is actually not profitable but just another way to focus customers into buying at their physical shops
strengths weaknesses opportunities and threats swot are critical components of a marketing plan. for this assignment
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Explain The Marketing mix and What pricing strategy does Wal-Mart use and What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits
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Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).
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