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Company selected: Boston Beer Co.
Course: Digital Transformation in Business (BUSI 621)
Need help answering these two questions, please.
Digital Transformation Strategy - For the digital transformation strategy you will need to select a publicly held company that is profitable and has annual revenues of at least $1 Billion. As a team, you will need to conduct secondary research about this company (such as reading their annual report and other regulatory filings, understanding their financial metrics, reading current news about the company, etc.). For this assignment you are not required to conduct any primary research by contacting individuals at the company. Based on your research you will articulate
1) your assessment their current "digital" state,
2) your best guess of the business outcomes that a digital transformation strategy should drive for this company,
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