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Case Study and Written Assignment: Ocean Spray Cranberries: Environmental Risk Management

(Harvard Business Case)

  • Does concern for the environment affect the economics of Ocean Spray's business?If so, how?Is management attentive to environmental issues?
  • Evaluate the way Ocean Spray manages the growers.Do you think Ocean Spray should assert more control over growers? Is that possible?
  • Should Ocean Spray be more pro-active in the debate of the Clean Water Act?Does public action create reputational risk for Ocean Spray? If so, how would you best approach the issue?
  • Discuss briefly the pros and cons concerning the use of wetland areas for cranberry bogs.Are current approaches well-balanced?
  • With respect to reputational risk, does Ocean Spray's existing environmental management program present Ocean Spray in a positive manner?Is Ocean Spray doing enough?What is the best way to make sure that both politicians and the public know and understand the problems confronting Ocean Spray, and the pro-active approaches taken to address these concerns?

Reference no: EM131795261

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