Case study analysis report - starbucks global expansion

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Reference no: EM133013052

Starbucks Case Study

Need an excellent case study analysis report written on Starbuck''s global expansion and efforts in emerging markets(documents attached). The analyses should be 15 pages of analysis- and additional exhibits and supporting arguments/points as needed. write in font 12 and use 1.5 spacing. It must have correct grammar, spelling, and arguments/points must be clear and NOT redundant.

The focused on emerging markets with an economic/business angle: - An industry analysis - A report/summary about a particular issue - A case study about an Emerging Market Multinational

Suggestions for an outline of a case study Who, what, when/where, how, why, reasons for success/lessons/challenges.

Be clear about: 1. Question/dilemma

2. Company overview a. Company today: Sales, profits, employees, share value b. Ownership: Public (quoted), family owned, state owned (SOE) c. Brief Company History d. Strategic plan, Vision and Values e. Today's international presence i. Countries ii. International sales/profits/employees (as % of total), investments iii. Starbucks international Business structure: Subsidiaries (production facilities, commercial) JV, wholly owned, alliances, Non-equity forms (franchise, etc.)

3. Short Sector analysis a. Volume of sales b. Starbucks market share c. Concentration/fragmentation

4. Internationalization process

a. Timeline (when)/Areas for expansion (where)/ Milestones i. Domestic expansion ii. Natural markets: Regional/Emerging markets iii. EU-US-Japan, other areas

b. How Preferred modes of entry: M&A, Greenfield, Franchise

c. Organizational Structure d. Knowledge management/IT/R&D e. Financing. Role of international/local financial institutions

f. Why Drivers for initial international expansion/competitive pressures i. Push factors ii. Pull factors: host country assets, etc.

g. Motives for international expansion: i. Market seeking, ii. Efficiency seeking, iii. Natural Resources seeking iv. Knowledge seeking

h. Management/Leadership approach 5. Lessons/challenges from the internationalization process/Reasons for success

a. Starbuck's Resources/Competitive advantage b. Human capital, management capabilities, competencies/ Leadership

c. Knowledge/technology/ R&D (location, etc.)

d. Use a framework: SWOT/Five forces/Blue Ocean strategy e. Uniqueness of the emerging multinational f. Reaction to the crisis and future Plans Appendixes:

g. Facts and figures from company annual report h. Highlight Starbuck''s Evolution of market cap compared to the stock market index and/or major competitors i. Major milestones: acquisitions/sales/JV, changes of CEO, going public Sources should also include

• Company annual reports, websites, SEC filings, Investment bank reports, etc

• Media and research articles

The Starbucks Case - The internationalization process of Coffeehouse Chains

Attachment:- Starbucks Case Study.rar

Reference no: EM133013052

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