Reference no: EM133076990
Question: Need an excellent case study analysis report written on Portugals restaurant industry.
The report must include the following items below. It must also have a plan for how best to launch a new restaurant in the country using market research to position the underlying business and brand building, how the restaurant can drive the growth of the business, and at least 5 strategic recommendations on how to differentiate the restaurant against others (documents attached).
The case study analysis will require the identification of managerial and operational problems or opportunities within the marketplace/industry and devise a plan to solve the problem or exploit the opportunity. The analyses should be 15 pages of analysis- and additional exhibits and supporting arguments/points as needed. Please write in font 12 and use 1.5 spacing.
It must have correct grammar, spelling, must be well written, and arguments/points must be clear and NOT redundant. Finally, please be sure to reference the documents included in the submission along with additional references to be used.
A) Market and Industry Analysis
B) Restaurant business plan and launch strategy
1 Competitors to Consider for Analysis/Comparison
2 Competitor Analysis
3 Competitors Size
4 Competitors'' Positioning
5 Competitors'' Marketplace Advantages
6 Competitors Capabilities
7 Competitors Strategies
C) Submarket Analysis
1 Lisbon
2 Lisbon's Outskirts
3 Virtual (Mobile Order and Pay platforms)
4 Food Truck
D) Possible Restaurant Expansion
1 Market Analysis
2 Competitive Analysis for Geographic Expansion
3 Algarve
4 Azores
5 Porto
6 Virtual Marketplace (Mobile Order and Pay platforms)/in-Store Expansion
7 Financial Forecasting
8 Merger & Acquisition Opportunities
Article 1: The Impact of Pandemic Crisis on the Restaurant Business by Arlindo Madeira, Teresa Palrão and Alexandra So?a Mendes
Article 2: Uncertainty and expectations in Portugals tourism activities Impacts of COVID-19 by Norberto Santos, Claudete Oliveria Moreira
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