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BA 534 - Business Management - Case Study 1 "Lola's Market"found in your textbook on page 238 The following questions are based on the Lola's Market case found in your text. Be sure to focus on the information provided in the case ONLY and from theory learned in class or your textbook. Remember that a case is a "snapshot" of a company at a point in time.
1.What are the strategically relevant components of the U.S. supermarket industry macroenvironment?
2. Brief overview of the U.S. supermarket industry?
3. What do you see as the key drivers of change in the U.S. supermarket industry?
4. What key factors may determine the success of Lola's Markets?
5. What recommendations would you make to David Ortega to improve Lola's Market's competitiveness in the market while mitigating any current and future risks?
6. What strategy is Lola's Market following?
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