Case - southwest airlines

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Case - Southwest Airlines

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In 2013, Southwest Airlines (Southwest), the once scrappy underdog in the U.S. airline industry, was one of the largest U.S. airlines and, based on number of passengers, one of the largest: in the world.

The company, unlike all of its major competitors, had been consistently profitable:for decades and had weathered energy crises, the September terrorist attacks, and the 2008-09 recession. An insight into Southwest's operating philosophy can be found in the company's zoos annual report.

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Reference no: EM131395632

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