Case-shopify customer target

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Reference no: EM132972818

Shopify's customer target.

  1. Draft a rough outline of the customer would like to satisfy. What is their general age, gender, income level? What sort of product do they most need or want? 
  2. With that information, begin sorting through the Prism profile descriptions. Remove any contenders that are clearly misaligned with whom you think your customer will be. For example, if you plan to target baby boomers, Prizms that only consist of young professionals will not be consistent with the image you have of your customer.

Reference no: EM132972818

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