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Information Given:Saving Sony Music
Explore the crisis that Internet file sharing of copyrighted music recordings has caused for Vivendi Universal, Sony Music, EMI, and AOL Time Warner Music, which together formerly supplied 70 percent of the global music industry. Selling individual downloads and subscriptions as well as free downloads supported by online ads, revenue from digital music of $7 billion exceeded $6.8 billion from CDs for the first time in 2014.
Question: Why was the Internet a disruptive technology for Sony Music? Did the new digital file transfer technology favor album-size transactions which Sony Music understood very well? Or did the new technology favor Steve Jobs's vision of an Apple iTunes Music Store focused on easily accessible 99-cent singles? What aspect of the iTunes Music Store made it more desirable that simply transferring stolen digital music files one by one?
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