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The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:
Television
Radio
Newspaper
Audience per advertisement
110,000
20,000
30,000
Cost per advertisement
$1,600
$290
$500
Maximum media usage limitation
16
27
12
Suppose that the production budget is limited to $43,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.
Optimal Solution:
Number of TV Ads =
Number of Radio Ads =
Number of Newspaper Ads =
Total Audience Reached =
Hint: Value should be between 2419800 and 2424200
The Total Cost to buy all of these Ads will be $
DO Not Format your answers .... Leave off Dollar Signs and Commas
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