Solution-Case-rapid city chamber of commerce

Case-rapid city chamber of commerce

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Reference no: EM133051081

The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:

	Television	Radio	Newspaper
Audience per advertisement	110,000	20,000	30,000
Cost per advertisement	$1,600	$290	$500
Maximum media usage limitation	16	27	12

Suppose that the production budget is limited to $43,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.

Optimal Solution:

Number of TV Ads =

Number of Radio Ads =

Number of Newspaper Ads =

Total Audience Reached =

Hint: Value should be between 2419800 and 2424200

The Total Cost to buy all of these Ads will be $

DO Not Format your answers .... Leave off Dollar Signs and Commas

Reference no: EM133051081

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Case-rapid city chamber of commerce

Reference no: EM133051081

Reference no: EM133051081

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