Reference no: EM133035212

Read Carefully the Following Case and Please Provide Innovative Procurement Solutions Following Criteria Below

Portuguese-Canadian Telephone Guide (PCTG)

Background 

Τhe Portuguese Canadian Telephone Guide (PCTG) is a business and residential telephone directory published continuously since 1974 on an annual basis in Portuguese and English and serves the dynamic Portuguese Canadian community nationwide (more than 500,000 people). During the last five years, it is estimated that 50,000 more people came to Canada from Portugal. 

PCTG's stated mission is to provide Portuguese Canadians with the most comprehensive and up to date directory, enabling them to easily search for and connect with businesses, professionals, organizations, households and individuals with common descent nationwide. 

It is the most up to date Telephone Directory of its kind and can be found in almost every Portuguese speaking household across Canada. More than 1.4 million copies have been distributed nationwide, and more than 760,000 in the Greater Toronto Area. Its online version is the only complete Portuguese Canadian Telephone Directory on the internet. 

PCTG generates revenues from print and digital business advertisements from its 100 yellow pages. The advertisements can be ¼, ½ and/or full page, which produce sales of 300,000 on average every year. 

By placing an ad in the yellow pages of the printed version, a company is automatically listed on the PCTG's website, classified alphabetically and by type of business, thus reaching thousands of new potential customers, broadening its market and increasing its sales and profitability. 

In sum, PCTG offers 

• An alphabetical listing of Canadian citizens of Portuguese descent residing in Canada.
• A complete alphabetical list of Portuguese-Canadian businesses across Canada.
  • A complete list of professional and community organizations, churches, associations, institutions, etc.
• An updated list of professionals including physicians, lawyers, dentists etc.
• A list of federal, provincial and municipal government services for Canada and Portugal.
  • A list of hospitals, police stations and useful information on calling long distance, including area   codes of all cities and townships in Portugal.
• A Portuguese & Canadian calendar with religious, national holidays, etc.
• Over 600 white and yellow pages listing and advertising products and services by category
• FREE listing on the internet

The Challenge/Opportunity 

• The founding publisher is retiring in 2018 year and despite his love and passion for the PCTG was forced to sell it, because his kids did not like to continue with this ethnic publication.
• He tried hard to persuade them that business will grow more due to new immigrants for Portugal, the implementation of CETA (the free trade agreement between Canada and European Union that Portugal is a core member), the willingness of Canadian business to expand abroad and especially to Portugal, a market just across the ocean and a good logistical hub that can be Canadian companies' first step to European Economic Area with 514 million potential customers and a total GDP of more than $18 trillion.
• But he failed to motivate the new generation and he was forced to sell it.

Questions

You are thinking to buy the PCTG. 

Please consider and describe feasible procurement steps going about the buying process and how you will be conducting procedures. 

And what is your objective with the PCTG, if the due diligence is satisfactory and you successfully buy it? 

• Please Ensure you List and Answer all the Individual Headings and in full.  Headings are:

Executive Summary

"Snapshot" summary of the case for a busy senior executive

Identification of Problem

Strategic, inclusive

Situation Analysis

Includes analysis of pertinent internal and external environments. SWOT developed/supported by case fact

Organizational Objectives

Specific, Measurable, Actionable, 

Realistic, Timely

Identification of Alternatives

List (5) and evaluate (15) advantages and disadvantages of each alternative

Recommendations

Detail the preferred alternative, supported by theory and analysis

Implementation Plan

Plan of action; short term and long term

Who, What, When?