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Case: One Laptop Per Child
Answer the following:
1. Why are Microsoft, Intel, and other leading for-profit companies interested in low-cost computers for the developing world? Please explain.
2. Do you agree with Negroponte's decision to partner with Microsoft? Why?
3. Find another company who is successfully executing a "Give One Get One" business model. Describe that company, its history, brand equity, and its financial status. Describe its strategies and marketing tactics with that "Give One Get One" philosophy. Compare this to OLPC's industry/product and discuss whether the concept can be successful.
you work as a marketing manager for a medium-sized hong kong organization selling a consumer product or service. one of
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Take a stand. Do you feel a strong organizational culture is necessary for an organization's success OR can a strong culture prevent an organization from becoming successful?
Pioneer promotion is most likely to be used during the ____ stage of the product life cycle
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