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Case Write-Up with explanation please C.K. Claridge, Inc. "Case"(HBS 9-894-017, 2007) C.K. Claridge has been sued for patent infringement. They have been producing a chemical called Varacil for many years believing, apparently, that it was their own invention. Tolemite Corporation, the patent holder, is now suing for a royalty of 10% on all past sales and future sales over the remaining lifetime of the patent (7 years).
Assignment Questions
1. What are the interests in this case of the various players in the Varacil market?
2. What should Mr. Purcell do? If you think he should propose a settlement, what amount do you recommend, and how should it be communicated?
3. What specific negotiation strategy would you like to pursue if you put yourself in each one of these three main players, i.e., CKC, Tolemite, or BARD?
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