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Case of successful digital transformation

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Assignment 1:

Amazon - A case of successful digital transformation

Digital transformation is the profound change in business activities, processes, competencies, and models to fully leverage customers at every touch-point in the customer experience.

Successful digital transformation achieves these results:

  • CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors
  • COMPETITION: Rethink the competition and build platforms that deliver competitive advantage
  • DATA: Turn data into assets that prove results in real time
  • INNOVATION: Innovate by rapid experimentation
  • VALUE: Judge change by how digital transformation helps create the next business

Reviewing the Amazon continuous transformation journey throughout the years, review and discuss the following three points:

Task 1: Identify and develop the business models Amazon currently have in place and where/how Amazon make its money - include at least 3 different sources.

Task 2: Identify and develop Amazon marketing strategy - include at least 3 different points.

Task 3: Identify and develop Amazon change management strategy - include at least 3 different challenges and solutions.

Reference no: EM131785175

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