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One way companies grow is to launch new businesses into market segments where they have not previously competed. For example, GE, starting with an incandescent lamp business, has moved to businesses covering more than 700 product markets. By all counts, GE's diversification strategies have been successful.
On the other hand, consider the case of McDonald's' diversification strategy of entering the hotel business in Switzerland. In March of 2001, they opened two hotels, and as a result of poor performance, by August 2003 the decision was made to sell the hotels.
Review the video clip about McDonald's Golden Arch Hotel in Zurich, Switzerland and then comment on why you think their diversification strategy failed?
Describe Database Management Systems and the various models. Describe how organizations use databases to make decisions.
Suppose there is a bill to increase the tax on cigarettes by $1 per pack coupled with an income tax cut of $500.
Williams Consulting, LLC currently enjoys a patent on software that estimates economic damages for clients involved in personal injury lawsuits.
Discuss some advantages of diversity at your business or college and give an example that supports your opinion?
The possibility for a good market is .25, an average market, .60, and a bad market .15. Calculate the maximum expected EMV.
Compare and contrast the quality system of a service organisation and a manufacturing facility. Illustrate your discussion with a graphic organiser.
When Procter & Gamble needed to enter the hair care market, it purchased Wella, a leading German corporation specializing in hair care products. Illustrate what new product category does this acquisition represent for P&G?
lebanon culturaldescribe cultural differences that could cause misperception and a lack of effective business dealing
What is the reasoning behind limiting the Sarbanes-Oxley Act's protections to public employees?
You should pick a new company for this case study, one that is different from the other assignments.
In 2010, the Ogilvy advertising agency had a contest for the World's Greatest Salesman in honor of their founder David Ogilvy.
Explain the role of training in an organization's development. Describe different employee development methods and their benefits. Analyze the relationship between employee development and organizational development. Describe the role of human resour..
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