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Case-northern software

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CASE: Northern Software

Software engineers directly affect the success of many start-up companies. Suppose that a group of investors is about to design a new start-up, a specialty software company based in Fort McMurray, Alberta. These investors have hired you to help them determine the marketing manager's pay. What would you advise? You will need to get some information on Fort McMurray and on the specialty software industry. Please give an in-depth analysis.

1. What policy regarding external competitiveness would you advise? List the options and the pros and cons of each policy option. Offer the rationale for your recommendation.

2. What forms of pay would you recommend? Again, offer your rational

Reference no: EM132960476

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