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Case-mikado kyowa seed company

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Reference no: EM132859508

Describe and explain how you would the execute the Mikado Kyowa Seed Company (MKSC) marketing strategy that gives the company the best chance of succeeding in the African market.:

a. First you must identify/select your "unit of analysis" - how does "macrosegmentation" framework help you here in identifying your "unit of analysis" in Africa? Will it be a mature, new growth or emerging market), or one specific country in Africa? Explain your choice here - why this "unit of analysis"

b. Next, describe and explain in detail your marketing activities and the use of the Marketing/Brand Value Chain for success in this market

Reference no: EM132859508

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