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Case memo-baltic beverages

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Reference no: EM133034682

Case Memo: Baltic Beverages

  • Should Hartwall-Pripps go overseas? Why? Is there any global force at the core of the beer industry?
  • If they decide to go overseas, where should they go? Western Europe? Which country? The former Soviet Union countries? Why? Defend your answer.
  • How would you enter the market you have chosen in the previous question? Acquisition? Greenfield investment? Strategic alliance with the local partners? Defend your answer.

Reference no: EM133034682

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