Case-marketing transformation at mastercard

Assignment Help Marketing Management

Reference no: EM132469013

CASE: Marketing Transformation at Mastercard (HBS: 9-517-040)

1. What is Raja trying to accomplish and why?

2. What is "digital engine" and how does it work? What is unique about it?

3. Are Mastercard's marketing programs working? Should Ajay Banga, Mastercard's CEO, increase the budget for marketing?

4. What should Raja do next?

This is just for recitation and no paper submission involved. Please look for the case online. It is in bold first line.

Reference no: EM132469013

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