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Case-marketing in the fast casual restaurant segment

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Assignment:

Case Study: Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP's Rebranding Strategy

  1. What are the benefits IHOP received from its rebranding marketing strategy? Was it worth it? Did it help sales?
  2. What negative outcomes, if any, came from this marketing campaign?

An evidence-based argument using your analysis of the case study.

Reference no: EM133675146

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Case-marketing in the fast casual restaurant segment : Case Study: Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP's Rebranding Strategy.
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