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Case-laura martin-real options and the cable industry

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Reference no: EM133000598

Case-Laura Martin: Real Options and the Cable Industry (You also can search it on the internet)

Link: https://www.hbs.edu/faculty/Pages/item.aspx?num=27393

Question: In what ways is the stealth tier like a call option and how good is the analogy? What is the underlying asset (and also strike price, volatility)? Why is Martin pushing real options valuation as an alternative to DCF analysis? What are the underlying (implicit) assumptions behind the presented real options analysis and how realistic are they? In particular, which parameters are most difficult to quantify and where is sensitivity of the option value to parameter values the greatest?

Reference no: EM133000598

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