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Case- Kingsford Charcoal.
Case Write-up and Expectations: Your report should include a 15 page, MLA, double spaced report with the following sections:
o ExecutiveSummary
o CompanyBackground
o KeyIssues
o Basic Analysis/ Toolsofanalysis-e.g., SWOT/competitive/financial
o DecisionandJustification
o Summary
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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