Case-internationalization of a multichannel retailer

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Based on Case 7, Blue Tomato: Internationalization of a Multichannel Retailer, from the textbook Levy (CDN) Retailing Management, 7ce, answer the following questions. Each question should be well developed.

What key challenges remain for Blue Tomato in its efforts to coordinate these different channels?
Which challenges might Blue Tomato face as it expands its business activities internationally?
Research a retailer that has successfully expanded its omnichannel presence internationally (minimum of 2 references). Provide a brief overview highlighting the 3-5 areas which have made their growth and expansion successful.

Reference no: EM133637966

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