Case increase popchips chances of long-term success

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Reference no: EM132221115

From the textbook: Management: Leading and Collaborating in a Competitive World, 12th ed;

Please answer the following questions

1. What actions described in this case increase Popchips' chances of long-term success?

2. Why do you think the innovation of popped snacks came from an entrepreneur like Keith Belling instead of from a big snack company? How could a large company increase the odds that it will be the source of the next great snack idea?

Reference no: EM132221115

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