Case for improving customer service at datatronics

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1. Outline the specific information that Matt should collect to build a case for improving customer service at Datatronics. Describe your top ideas for Matt to present to Joel next week. How would Matt get Joel to support his ideas?

2. Explain how his is possible for someone at Minitrex to call a customer and not know (a) that this is a customers and (b) that this is the third time this week that they had been called? Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.

Reference no: EM132292726

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