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Case disruption in detroit

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Reference no: EM132971865

In the case Disruption in Detroit: Ford, Silicon Valley, and Beyond (A)

How can Ford stave off the invasion of Toyota, Honda, Nissan, and Hyundai? Or should Ford abandon the small car market to them? How would Ford justify investment in the low margins inherent in small, low-priced cars? 

Reference no: EM132971865

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