Reference no: EM132647927
Case: Craft beer analysis
What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?
Select "yes" for those statements that are accurate and choose "no" for those that are not.
a. Total revenue for the craft beer industry was estimated to be around $6 billion. The total economic impact of the beer market is estimated to be 2 percent of the total U.S. GDP.
b. Consumption of Craft beer declined between the period of 2012-2014 due to a slow economy.
c. Globally, while consumption may have slowed in developed regions, growth was expected in developing countries, resulting in a global market of almost $700 billion in sales by 2022.
d. There were nearly 6,000 US-based brewers in 2017, triple the number in 2012. Of these breweries, 99 percent were identified as "craft" breweries, with distribution ranging from local to national.
e. The number of U.S. based breweries has slowed since 2012 due to legal and political regulations.
f. Acquisition of smaller, microbreweries was becoming more common as larger global producers looked to maintain market share as smaller craft brands competed against the larger, global brands.
g. There were hundreds of regional local breweries that competed internationally and faced significant competition from the brands of global producers.