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Case-clubhouse and crowdfunding

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Case Study: Clubhouse and Crowdfunding

A case study on an organization that is using Clubhouse for promotion and marketing purposes. Crowdfunding lesson for mobile users. Clubhouse is a mobile-only application that allows for audio-only social interaction and is growing in popularity among marketing professionals, as well as many other groups. As of now, it is by invitation only and Apple only.

Scenario: Marcia is leading the Clubhouse club called VC Global and is moderating the room with her colleagues Annette and Sylvie. They have been on the Clubhouse platform four hours and pledge to stay on until they raise $30,000 for charities to support women startup businesses. 

Marcia knows about crowdfunding and getting people to make pledges to support causes. She asks the 140 people currently in the room to donate. The way to do that is to go to Marcia's full profile page on Clubhouse and click the Instagram icon at the bottom. That will open her profile, and in the profile is a link to the crowdfunding page. That's where they can make their donations. 

So far in the campaign, there have been 75 donations made and the total raised is $24,000. Marcia says that they will keep the room open until they reach their goal. Once that happens, the room will be closed as a successful campaign. Until then, the moderators will keep talking, inviting others to speak and entertain the audience to keep them involved. During the event, the moderators may be grocery shopping, walking their pets, eating lunch, and other activities, while still being onstage and keeping the room active through voice engagement on mobile devices. 

For the people in the room, they are split between those onstage, those who are followed by the speakers, and the audience. The entire onstage and keeping the room active through voice engagement on mobile devices. For the people in the room, they are split between those onstage, those who are followed by the speakers, and the audience. The entire room can invite others in their Clubhouse network (i.e., followers) to notify them about the room via a 'ping' that goes to their phone. The signal is to join the room.

Applause is indicated by clicking on and off the microphone when onstage. Audiences can also respond to yes/no questions when asked by a moderator to raise their hand

Clubhouse Responded:

1. Why do you think Clubhouse has drawn so many loyal followers in such a short amount of time? 

2. What are some of the ways that you would reach out to others to build a following? 

3. What are ethical concerns about the amount of time that is being spent on the platform? 

4. How are competitive platforms, (Twitter, Facebook) reacting to the rapid popularity of this platform?

Reference no: EM133318794

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