Case-clubhouse and crowdfunding

Assignment Help Marketing Management
Reference no: EM133318794

Assignment:

Case Study: Clubhouse and Crowdfunding

A case study on an organization that is using Clubhouse for promotion and marketing purposes. Crowdfunding lesson for mobile users. Clubhouse is a mobile-only application that allows for audio-only social interaction and is growing in popularity among marketing professionals, as well as many other groups. As of now, it is by invitation only and Apple only.

Scenario: Marcia is leading the Clubhouse club called VC Global and is moderating the room with her colleagues Annette and Sylvie. They have been on the Clubhouse platform four hours and pledge to stay on until they raise $30,000 for charities to support women startup businesses. 

Marcia knows about crowdfunding and getting people to make pledges to support causes. She asks the 140 people currently in the room to donate. The way to do that is to go to Marcia's full profile page on Clubhouse and click the Instagram icon at the bottom. That will open her profile, and in the profile is a link to the crowdfunding page. That's where they can make their donations. 

So far in the campaign, there have been 75 donations made and the total raised is $24,000. Marcia says that they will keep the room open until they reach their goal. Once that happens, the room will be closed as a successful campaign. Until then, the moderators will keep talking, inviting others to speak and entertain the audience to keep them involved. During the event, the moderators may be grocery shopping, walking their pets, eating lunch, and other activities, while still being onstage and keeping the room active through voice engagement on mobile devices. 

For the people in the room, they are split between those onstage, those who are followed by the speakers, and the audience. The entire onstage and keeping the room active through voice engagement on mobile devices. For the people in the room, they are split between those onstage, those who are followed by the speakers, and the audience. The entire room can invite others in their Clubhouse network (i.e., followers) to notify them about the room via a 'ping' that goes to their phone. The signal is to join the room.

Applause is indicated by clicking on and off the microphone when onstage. Audiences can also respond to yes/no questions when asked by a moderator to raise their hand

Clubhouse Responded:

1. Why do you think Clubhouse has drawn so many loyal followers in such a short amount of time? 

2. What are some of the ways that you would reach out to others to build a following? 

3. What are ethical concerns about the amount of time that is being spent on the platform? 

4. How are competitive platforms, (Twitter, Facebook) reacting to the rapid popularity of this platform?

Reference no: EM133318794

Questions Cloud

Compare micro and area-based schemes in malaysia : Compare micro and area-based schemes in Malaysia and the United Kingdom in assisting labor and addressing vulnerability at the community level
Define the pepsi ad acronym : Define the PEPSI AD acronym which includes all elements of the IMC mix and give and example for each based off of your project client.
Did the yuan depreciate or appreciate in this period : If a travel agency in China charged 11,600 Yuan for a tour of Beijing and Shanghai in December 1993 (and kept their price constant in 1994), how much would
What do you consider as dean current level of risk : What do you consider as Dean's current level of risk of re-offending and why? What are the current risk factors that may increase the likelihood
Case-clubhouse and crowdfunding : A case study on an organization that is using Clubhouse for promotion and marketing purposes. Crowdfunding lesson for mobile users.
Project ideas for game theory and experiments : Project Ideas for "Game theory and Experiments" under Behavioral Economics and high level plan on how to execute the projects under major experiment
Discuss the liquid necessities : Have you ever stopped and thought about what the implications of the water that you are drinking are? Most likely you probably would say no. However
What is the probability that the company will succeed : What is the probability that the company will succeed in getting the ice cream approved while at the same time it will be divinely good? Enter your answer
Discuss how this relation has benefited and/or hindered : Identifying and discuss any imperial relation existent for Turks and Caico Islands. Discuss how this relation has benefited and/or hindered Turk and Caicos

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd