Case-budweiser global brand management

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Reference no: EM133452922

Assignment:

Budweiser global brand management Case Study

Question: Globalization versus localization: Finally, which of the following two global branding strategies would you recommend for the Budweiser brand going forward:

(i) Globalization: One brand identity and image for the entire world (like Coca-Cola or Gillette) OR

(ii) Localization: Different brand identities and image in different geographies / countries? Support your recommendation with specific reasons.

Reference no: EM133452922

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