Case analysis - sublime delight case analysis

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Reference no: EM131729374 , Length: word count:2000

Research Enquiry for Managers Case Analysis Assignment - Sublime Delight Case Analysis

Background

'Sublime Delight' is a small, but rapidly growing, coffee roaster, coffee supplier, and outlet operator. It began 5 years ago when David Geoffs decided to turn his passion for high quality coffee into a business. He started small with what would best be called a 'micro' roasting setup. He sourced organically grown coffee beans from ethically operated sources which he would then ship to his site in Australia where they were carefully stored under rigorously controlled conditions. He experimented with various mixes of beans, moisture levels, and roasting patterns, selling each batch to local coffee shops. Gradually he developed three main products - Espresso Delight, Mocha Delight, and Sublime Delight. The products are consistent in flavour, easy to grind, and have a good shelf life, which offers the coffee shops both an identifiable and repeatable coffee product, and a more manageable and cost effective production process.

Overview

You are provided with a number of datasets and some information about them. You are to use the BADIR methodology to investigate the datasets and use appropriate descriptive, and where possible inferential, techniques to discuss and present your findings to the board. Your submission should be in the form of a business report that should include an Executive Summary, Introduction, Background and Context, Methodology, Sections discussing each area, and a Summary. The report should be referenced appropriately.

TASK 1 - In general, the board would be interested in how sales are distributed across outlets, how profits are distributed, and where the major growth areas are?

However, you are encouraged to address other questions where appropriate.

TASK 2 - The board would be interested in whether there is any significant difference between the outlets in terms of service quality and coffee quality.

TASK 3 - You need to address following questions:

a) Does the prediction regarding the mix proportions hold for January?

b) Does the prediction hold for December?

c) Has the taste mix changed overall between January and December?

d) What would be the new expected market mix based on the December data?

Attachment:- Assignment Files.rar

Reference no: EM131729374

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Reviews

len1729374

11/20/2017 12:01:12 AM

Australian student, total 2,000 words maximum, plus tables and graphs. The assessment is to be prepared in a group of 3 students - 2 files have to be submitted, Excel Workbook together with the Case Analysis Report. Google docs can be used as an alternative to the Microsoft Office Suite. Each Student has to submit the same file as the group. Group Members have to be clearly stated on the cover of the Business Report. Peer review has to be provided for each member together with its justification. The Case Analysis Report has to be written in a report format with a structure generally acceptable in a business world. All the calculations have to be done in Excel and summarised in the report. All concepts and theory used in compiling answers needs to be accompanied with in-report reference citations and the submission must include a Reference. List adhering to the principles of the Harvard Referencing System. Calculations in workings are to be completed to 2dp.

len1729374

11/20/2017 12:01:00 AM

TASK 1 - Students will be assessed on application of appropriate descriptive statistical techniques to describe sales and profit distribution across various outlets. TASK 2 - Students will be assessed on applying appropriate statistical methods to assess whether there is significant difference between outlets in terms of the service and coffee quality. TASK 3 - Students will be assessed on application of appropriate statistical techniques when analysing the market mix across various periods. All the calculations are to be done in Excel and summarised in the Business Report as well.

len1729374

11/20/2017 12:00:55 AM

Has been one of the key members of the group, taking initiative and extensively contributing to the group assessment effort. Very valuable member of the team actively contributing to the team effort and the group assessment outcome. Has been following instructions of one or more team members. Contributed to the team efforts as per agreed tasks, but did not go beyond that. Has fulfilled part of the agreed tasks and overlooked some. Has not been initiating much of the team group effort. More passive member of the group. Showed no real effort and contribution to the team. Other team members had to contribute more and take on also the tasks agreed to be delivered by this member.

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