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Case Analysis: Raisio Group and the Benecol Launch
Write a brief, 2-3 page paper about Raisio and the Benecol Launch. In this paper, address the following questions concerning Raisio's strategy in launching the new product, Benecol:
What is Raisio's initial strategy for launching Benecol?
What are the risks associated with the partnership with Johnson & Johnson?
What strategy do you think they should employ after the dissolution of the J&J partnership (your recommendations)?
the materials manager is very familiar with older material requirements planning mrp systems as well as more integrated
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