Reference no: EM132256992
Write a case analysis on any publicly traded company. This write-up should follow the guidelines below.
1. Stick to the rubric. Follow the format/structure.
- Assessment of external/internal environments → recommendations.
- Write from the perspective of outside analysts.
- Essay format written as an integrated whole (feel free to include charts, figures, etc. in an appendix).
2. Your paper should demonstrate expertise and detailed knowledge of the company.
- The more relevant research you incorporate the better.
- Study the market(s) in which the company competes.
- Include in-text citations and a reference section for all your sources.
3. Take a stand in your recommendations.
- Have an informed and clear opinion about what the company should do.
- Be as detailed as possible. What specific courses of action should the company take? Why? How?
- Demonstrate keen knowledge of the company's environment and how it is changing.
- Remember the recommendations should logically flow from the previous sections.
- According to the rubric this section is worth the most points, so put creative/analytical effort here.