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Case: Alibaba Group: Acquiring Lazada to Win the Southeast Asia E-commerce Battle. v Question:

Was the acquisition of Lazada the best way for Alibaba to enter the e-commerce market in Southeast Asia, or should Alibaba have allied with Lazada, or instead, made a greenfield investment in the region?

What possible reactions could other e-commerce players have to this strategic move?

Reference no: EM133164964

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