Carving up the market and price fixing

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Few years ago, the European Commission accused three major European breweries, Heineken, Grolsch, and Bavaria, of “carving up the market,” and “price fixing” and imposed a fine of 274 Euros on them. Explain what kind of market structure give rise to this type of behavior and if they were successful in carrying out their plan, what would have happened in the European beer market.

Reference no: EM131101605

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