Reference no: EM132533006 , Length: word count:2500

Assignment Guidance

You are working as a business consultant for a consultancy company [named organisation/an organisation of your choice - your own place of work if appropriate]. You have been approached by a business organisation to conduct research into a key area of business and have been provided with a theme which will be the focus of the research. The organisation have left it to you to decide what would be appropriate to investigate in this area of business and for you to choose the research topic.
Once you have identified your research topic and objective you will undertake the following steps to collate, analyse and present your findings. This will be presented in the form of a research report.

1. Complete a Literature Review ( Secondary Research)

You need to know what the key literature is related to the research objective in order to plan a research study to explore the phenomenon. Conduct a literature review using a range of sources relating to the research topic. Evaluate the validity and reliability of the sources, discussing current understanding on the research topic area
In your report discuss the sources of literature found and how they relate or otherwise to the research topic. Your report should critically evaluate literature in order to assess the validity of the literature in supporting the research topic.

2. Develop a project proposal for researching the research objective identified.

Your research proposal identifies the purpose of the research project with clear aim and objectives and justifies the chosen research methods in terms of the research question.
Discuss the ethical issues which will need to be considered and examine the research methods and approaches to be taken.
Prepare an action plan with target dates and methods for monitoring and updating your activities to ensure your meet the deadline for the final written report.

3. Carry out independent primary research

Design, implement, collect and critically analyse data. For example, using a survey/questionnaire/interview or other primary research technique collect data and then present and analyse findings. Present your findings using visual illustrations e.g. bar charts/pie graphs/tables.
Your report will include the critical analysis of data and the advantages and disadvantages of the research methods and approaches taken to data collection.

4. Communicate outcomes - Report

Develop a report that provides valid and justified recommendations for the business organisation based on the analysis of the research both primary and secondary. Your findings and outcomes must be based on the research proposal objective/s and refer back to this in drawing your conclusions.

Finally critically reflect on how you have conducted the project, the lessons learnt and the alternatives you would consider in the future with recommendations for actions to be taken forward.

Attachment:- Assignment Guidance.rar