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Lyft has appointed you as a consultant, once the current coronavirus pandemic is over, the company is considering investing overseas in Southeast Asia as global expansion is perceived at this time to be a potentially important element of the company's long-term strategic goals. The country that Lyft is considering is Vietnam.
1. Carry out a critical evaluation of the benefits, costs, and risks associated with doing business in Vietnam.
2. Lyft has narrowed down its entry mode (into Vietnam) to three options: licensing, a joint venture with a host country firm or setting up a wholly owned subsidiary in Vietnam. Critically evaluate these three options. Which one would you recommend?
3. Use the Geert Hofstede framework on international workplace culture to compare and contrast the cultures of USA and Vietnam. Discuss how cultural differences would influence business/management practices.
4. Debate the relative merits of fixed and floating exchange rate regimes. From the perspective of Lyft, critically appraise the most criterial in the choice between systems.
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