Carried out on balanced scorecards model

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Reference no: EM132299712

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A number of researches have been carried out on Balanced Scorecards model, but there is still a certain lack of research on the application of Balanced Scorecard technique in small and medium enterprises. The aim of this paper is to explore the optimal research methodology which could be applied to gauge the usefulness of Balanced Scorecard as a strategic management tool by small and medium enterprises. In this research the businesses are the Offshore Outsourcing Companies operating in the sub-continent providing administrative services to foreign organizations. The choice of the business type and location is mainly because these businesses satisfy the requirement in terms of the company’s size, approachable easily (Large presence on the world wide web) and moreover, the growing popularity of offshore outsourcing calls for a focused research on them.

The Balanced Scorecard started as a card which gave an overall picture (Keeping important perspective in focus) of company’s performance. It was initially brought in to set off the over emphasis one financial performance and bring in the other three perspectives as performance indicator. It was later brought in as a management strategic tool which translated these performance indicators into decision making (From long term goals translating onto short term decisions) and hence reflecting in operations.

Reference no: EM132299712

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