Captures the paradoxical nature of connected customers

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Reference no: EM132223924

Marketing question

Marketing: The problem McDonald's faces while expanding in the U.S. McDonald’s currently holds the title for the biggest fast-food company in the world. The company began its business in the mid 1950’s in the heart of Illinois. And thanks to a good recipe for success and a powerful team, McDonald’s currently operates in 117 countries. The family oriented restaurant operates as a chain which gives the opportunity for it to deliver a Big Mac (signature burger) that tastes the same in both Texas and Beijing.

Questions:

1. What are some of the cases in the macdonals industry that captures the paradoxical nature of connected customers?

2. How does macdonals plan to embrace the paradoxes?

Reference no: EM132223924

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