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Capability assessment of a competitor

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1. Task 4: Capability Assessment of a Competitor

Big W is an Australian chain of discount department stores, which was founded in regional New South Wales in 1964. The company is a division of Woolworths Group and as of 2019 operated 176 stores, with around 22,000 employees across Australia and Asia. Big W stocks clothing, health and beauty, garden, pet items, books, DVDs, CDs, some furniture items, snack food and small electrical household appliances.

Please conduct capability assessments of Big W, the competitor of Target Australia.

2. Task 5: PEST Analyses 

The market leader in the soft drinks industry, Coca-Cola is one of the most renowned brands across the world. 94% of the world's population recognizes the brand instantly by its red and white Coca-Cola logo as per a survey conducted by Business Insider. More than 10,000 soft drinks from Coca-Cola are consumed every second of every day on average. The Coca Cola Company is the 88th in recent Fortune 500 list with net operating revenue of $37.27 billion. It is a global organization with 86200 employees.

Please conduct a Political, Economic, Social and Technological (PEST) analysis for Coca-Cola by identifying at least two of each of the following:

  • Political factors
  • Economic factors
  • Social factors
  • Technological factors

Reference no: EM133179249

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